Work / Scene & Herd

Scene & Herd: Album Launch

Director, Edit, Colour

This set of content and the longer form piece was developed to highlight the stories of the artists that Intalekt collaborates with, seeking to understand what their music means to them, how they create with purpose and vision, how they explore themselves and the world around them and what it means to them to be seen and heard.

Not being able to get all the artists on the album together in time, we decided to have perform these interviews with Intalekt listening back to their prerecorded interviews and reflecting on their words. We built an abstract space that felt both in its own world, while also rooted in a real world nostalgia.

We achieved this look by creating a portrait booth/album cover space where Intalekt interacted with the reel to reel tape player to both motivate the interviews and provide a vintage analog feel that comes across much more human.

The transitions were created with live animation on 16mm film reels, projected and recorded in the studio to enhance that same feeling of analog tape.

This content roll out constituted of 16 individual deliverables to launch 3 singles and the album with the aim of creating a visual throughline all over the artists socials which could be continued past the delivery.

Credits

DOP: @ibiwunmibalogun @i3film
Design: @ed.mac__
Sound: @intalektmusic
Kit: @selfshootrentals
Location: @greenplacestudios
Special thanks: @not.nowhere

Shot on Sony FX6 with Nikon Nikkor AI Primes, Helios 44-2 and Chinon stills glass with Glimmer Glass filters.